Written on April 26th, 2011 by Vincenzo Vecchio View Comments
As standards of living improve, people are placing an increasing emphasis on leisure, dynamically seeking ways to relax and eliminate stress. This is why travel has become a popular leisure activity. Numerous factors influence the destination choice, including advertising campaigns, travel agency promotions, airline ticket discounting, movies or TV programs, personal preferences and word of mouth.
In particular, the Internet has dramatically changed the competitive dynamics of the lodging industry, since a continuously growing number of tourists use this technology to collect useful information for their travels. Marketers, who have long sought to harness and manage interactions such as these to their own advantage, have recently begun to consider and devise strategies to manage online interpersonal influence.
Written on December 11th, 2010 by Vincenzo Vecchio View Comments
I used to post tweets and blog posts as soon as they were ready, as soon as I had something to share.
But lately I’ve figured out that choosing a time and date to put your content out there could be crucial. Also, with the help of very easy to use tools for tweeting and blogging, I believe choosing a correct time has become really easy.
Some studies show that posts on Facebook are more often shared between 9.00 AM and 10.00 AM. Also, it seems like there are more chances of your message to be re-tweeted in the early afternoon, from 1.00 PM to 3.00 PM.
Written on November 9th, 2010 by Vincenzo Vecchio View Comments
In our always-on social media world I think we are assisting to a new phenomenon: the “social loneliness“.
Social media has changed the way we interact with our friends, colleagues, loved ones. Mobile devices and their wireless and cheap connections have changed the way we use social networks. We are using mobile devices to update our status on facebook, twitter, tell friends where we are having dinner using foursqaure, and upload pictures of what we are looking at.
Wonderful! I would say.
But the strange thing I would like to address here is that not all of us are as social as they might appear on social media!
Written on October 7th, 2010 by Vincenzo Vecchio View Comments
I came a cross a few interesting new web apps that maybe represent the social answer to the economic crisis we are living today.The first one is called Fiverr where the slogan is “The place for people to share things they’re willing to do for $5″. And that’s exactly what it is. A kind of social network where people offer the most strange performances and services for just 5$!
Even if the bigger number of proposals are technical ones (such as debugging web sites, installing wordpress themes, etc.), you can also find pretty strange announcements such as: “I will call your girl and tell her that you are gay for $5″, or “I will send you
Written on July 5th, 2010 by Vincenzo Vecchio View Comments
I’ve used several social media applications in the last few months, all with great capabilities and features. I was basically not deciding which one to use for all my social media accounts.
Hootsuite has definitely helped me in deciding.
Hootsuite is a web based social media aggregator, with no need to install on your computer.
You can manage all your twitter, linkedin, facebook and foursquare accounts from one place. Each of your social media accounts will be a tab in the web 2.0 interface, where you can see the home stream, the direct messages, the posts you have sent, etc. You can also schedule your tweets and have Hootsuite notify you by email when the tweet has been posted.
Since you have all in one place, you can decide to post the same tweet to all your accounts simultaneously. Read more…
Written on February 26th, 2010 by Vincenzo Vecchio View Comments
Vincenzo Vecchio, durante il suo elevator pitch al Working Capital di Napoli, ha presentato SentiMetrix, un software di analisi semantica che promette una percentuale di errore molto bassa.
Durante la tappa napoletana del Working Capital Tour Vincenzo Vecchio ha introdotto SentiMetrix, un tool di analisi semantica in grado di monitorare un numero molto elevato di fonti — blog, portali di informazione, social network — trovare i contenuti riguardanti uno specifico cliente e comprenderne il significato. Il servizio è in grado di fornire una panoramica delle opinioni apparse nel web, presentando un report molto utile per comprendere gli umori della rete. Vincenzo porta l’esempio del politico, che ha la possibilità di controllare il gradimento dell’opinione pubblica nei suoi confronti e di monitorare le richieste dei cittadini in merito a determinate questioni, con l’obiettivo di modificare l’andamento della propria campagna elettorale.
La rete rappresenta ormai da tempo un ampio contenitore di opinioni e, proprio per la loro natura spontanea e incontrollabile, esse risultano particolarmente credibili agli occhi degli utenti. Come illustra un report di Nielsen, i consigli personali e le opinioni pubblicate online dai consumatori sono considerate le più autorevoli ed efficaci forme di pubblicità. A livello mondiale ben sette consumatori su dieci si fidano dei consigli comparsi in rete, mentre in Italia oltre l’80% degli utenti ha dichiarato di ritenere autorevoli i pareri e le recensioni che compaiono sui blog e sui social network.
Vincenzo Vecchio received his university degree in Computer Engineering from University of Naples in 2000.
He has received several IT and project management certifications such as EUCIP (European Certification of Informatics Processionals), ISO 27001 Lead Auditor of security management for information systems, Management of Technology Transfer – University of Naples, PRINCE2 Certification for Project Management. Read more...
ECHORD (European Clearing House for Open Robotics Development) is a new EU-funded project aiming to strengthen the cooperation between scientific research and industry in robotics. ECHORD will act as a "clearing house" to streamline successful know-how transfers. It is truly open to those entrepreneurial research institutes able to carry out challenging robotics development in cooperation with manufacturers which are interested in focusing on research and technology development, and it will ultimately increase European competitiveness in robotics.
